When my daughter and her first real boyfriend broke up, I said, “Honey, it’s not that he’s a bad person, but he’s not the right person for you. He doesn’t see your complexity and your depth. When you’re in the right relationship, you’ll not only feel appreciated and seen, you’ll both be able to be the best people you can be. In a good relationship, you help each other grow.”
But you know how it’s easier to give advice to others than to give it to yourself?
When I first got the message, I was a little heartbroken. Our DASH client—a client we loved! A client on whom we had lavished attention!—was leaving us. And for what? For a come-hither CRM that doesn’t even come close to the depth, the breadth, the specificity, the thoughtfulness of DASH.
As it turns out, our main cheerleader on our clients’ team had left, and so for some time they weren’t really using DASH well or fully. They just couldn’t take advantage of DASH’s complexity and depth. And they weren’t right for us for another reason—our best clients make DASH better by using it. They are committed to the same things we are at EnergyLogic—data, efficiency and consistency, industry specific process and best practices. DASH is very flexible, and we learn a lot by seeing how our peers use DASH to run their companies—and when they have a fabulous idea or a new need, we design it into our software. The relationships with our clients allow DASH to be the best software it can be.
The next day, I walked in on a demo with a new client who was thanking Kathleen profusely for all the thought and care that has gone into developing DASH. They’d been searching for solutions, he said, cobbling together systems—and here it was, already complete. Pleased, of course, Kathleen thanked him for the appreciation, but said it would never be complete. “Our industry is complicated, and always changing. We need to be constantly growing as well.” With the right relationships and the right clients, we will.